Here at Product2Market we consider ourselves an Inside Sales Company. A certain form of Lead Generation that exceeds simply cold calling. However many people in the business world will always associate this kind of work with Cold Calling.
However we have created a model which we believe takes Lead Generation to a new level and that enables our customers to not just sell more but sell smarter.
Our model is broken into three parts; Target, Engage, Enable. These are the three words that are put into play with every new client, every new campaign and repeated and repeated and repeated during the training of our Sales Representatives.
It’s our mantra and it’s how we have manged to get such successful results for a wide range of global companies specifically those in the technology sector.
The first step is Target, P2M have built vast and solid relationships with Data Providers all across Europe. Having a solid foundation of an enriched prospect list is the first and also a vital step in the process of procuring sales and future appointments.
The Next step is to Engage, Content is Key. What many Lead Generation and SDR’s fail to release is that in today’s world of social media and google content is the biggest part of any sale. Customers know their stuff and complete extensive research before making a purchase. Therefore we steer potential customers towards high quality, interesting and engaging content before qualifying them for Sales Calls.
The Final step in this three part model is to Enable our customers. We enable your sales people to sell smarter creating an enriched pipeline and having already opened relationships with prospects who have already been qualified. This allows your Sales team to do what they are best at and sell.
Some call it Inside Sales, some call it Cold Calling others call it Lead Generation. Target, Engage, Enable ..At P2M we simply call it success.