What are cookies and why do we use them
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.
You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.
Types of Cookies
There is only one type of cookie used on Product2Market’s website:
Performance or Analytical Cookies
These cookies collect information about how users use Product2Market’s website. For example, Product2Market uses Google Analytics to track anonymised usage statistics for the site. This data is used to analyse how frequently people visit the site, how the website is found, and which pages are most frequently viewed.
These cookies do not collect information that identifies a website user. This information is combined with data from thousands of other users to create an overall view of website use, and is never identified individually or personally. These cookies are only used to identify ways to improve the website. To opt out of being tracked by Google Analytics across all websites please visit: http://tools.google.com/dlpage/gaoptout.
For more information about Google Analytics, and the cookies it sets, please visit: https://developers.google.com/analytics/resources/concepts/gaConceptsCookies
- User Experience
We track user on the Product2Market website using Google Analytics to improve user experience across all devices. This data helps us configure the website and content to make sure the browsing experience is met with the least possible resistance and barriers in order for the user to access the information they require quickly and easily. We can also identify any broken links or errors.
- Content Marketing
Google Analytics helps Product2Market establish which content users find most valuable and in turn, helps Product2Market produce more valuable content for marketing purposes. ie: User Behaviour and preferences.
- Real-time visitor tracking
This can be used to track live website traffic during advertising, promotional events and media / press exposure. eg: If the CEO appears on live radio we can monitor if web traffic changes.
- Integrate with other Google Tools
Google analytics can seamlessly integrate with other Google tools and platforms like Google AdWords.
- Visitor Insights
We use Google Analytics to identify where users have come from which helps identify what advertising campaigns are performing best / worst and where users are accessing the P2M website from.
- User Experience
By default, sessions end after 30 minutes of inactivity.
These cookies do not collect your personal data but will collect your browser data and anonymised data.
Most browsers automatically accept cookies. You have the ability to accept or decline cookies or request that you be warned when a website is trying to install a cookie. This can be done by modifying the settings in your browser. Please note that disabling cookies may affect the functionality of some parts of this website.
For more information about managing cookies and how to stop cookies being installed visit http://www.allaboutcookies.org/manage-cookies/
If you have any queries in relation to this policy, please contact us at firstname.lastname@example.org.